It enables the knowledge needed for strategic product placement, such as displaying more expensive items at eye level to attract the consumer’s attention.īefore going any further and creating your own planogram, it’s important to understand what planogram compliance means, as well as what a planogram reset entails.
By implementing planograms over the long term, you can gain insight into what type of product placement works best for your customers and gets you the most returns. Planograms enable you to do exactly that by providing key metrics for your sales and the success of your product display strategies. The main goal of any retailer is to find innovative ways to increase sales in an easy, efficient manner. Additionally, it enables more effective inventory control and management, as well as provides those that work with third-party vendors rules and guidelines for the space they’re allotted. Ensuring your space is well-organised means that you’ll be running a cost-effective business and helping offset rental costs.
One of the foremost advantages of using planograms is that they help you get the most out of your valuable retail space. When it comes to your retail stores, using planograms for management and planning purposes offers a host of benefits including: What Are Some of the Benefits of Retail Planograms? The right one for you will depend upon your needs, the layout of your retail stores and what you hope to accomplish with your planogram. Product placement based on market share.Product placement based on commercial status.There are six different types of planograms that you can take advantage of, such as: Some of the most important aspects of a planogram include showroom organisation, product packaging dimensions, product turnover, and shelving layout. Planograms are most often used by larger retailers with ample floor space and storage in their brick-and-mortar stores, however, even if you’re not a large franchise or big-box company you can still draw inspiration from them to help you organise your products and services. As one of today’s leading retail EPOS providers, Eurostop wanted to detail how a planogram can help streamline your processes and boost your bottom line.įirstly, it’s important to understand precisely how planograms are used in the retail management process. Also referred to as retail schematics or shelf-space plans, planograms are a tool that retailers use when planning their store layout, placing special emphasis on their point-of-sale (POS) locations and product placement.
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